The domestic security market is lacking in technology innovation and brand leadership

Introduction: What is China's security industry most lacking? Lack of brand, lack of core R&D and channel services. The malady of the Chinese security industry has become a cash cow in the eyes of strong brands in various industries. In particular, strong brands in the IT industry have advanced core technology development strengths or channel strengths, and rely on strong brand effects and strength to dominate the security market in a short period of time. In China, the entry of IT brand enterprises into security has become a common phenomenon. They have the R&D strength of the core technology of the products and the protection of channel services. Digital China and China Star Micro are the successful models. The security market is huge and only owes technological innovation and brand leadership. This will be a high threshold market. It is an industrial field that emphasizes technological innovation. Only product + technology + brand can gain a firm foothold in this fiery market.

What is China's security industry most lacking? Lack of brand, lack of core R&D and channel services. The malady of the Chinese security industry has become a cash cow in the eyes of strong brands in various industries. In particular, strong brands in the IT industry have advanced core technology development strengths or channel strengths, and rely on strong brand effects and strength to dominate the security market in a short period of time. In China, the entry of IT brand enterprises into security has become a common phenomenon. They have the R&D strength of the core technology of the products and the protection of channel services. Digital China and China Star Micro are the successful models.

According to statistics, China has become the worlda€?s second largest security market after the United States. The output value of Chinaa€?s security has grown from more than 20 billion yuan a decade ago to nearly 200 billion yuan, from the 2008 Beijing Olympic Games to the 2010 Shanghai World Expo and Guangzhou Asian Games. The application of various security products, systems, and solutions has emerged in an endless stream, and the security market has witnessed the emergence of a€?blossoming flowersa€?. However, the weakness and problems existing in the security industry cannot be ignored.

The strong brand effect is the biggest weakness of the development of China's security industry. With the passage of time, the vast majority of security companies have been ruthlessly drowned in market competition. At present, the core technologies of the security market products are controlled by large-scale foreign security companies. The vast majority of China's security companies are following the road of imitating and can not carry out product innovations. They can win small profits with low price competition. With the intensification of market industry competition, and with the influx of strong brands in various industries, the future security companies will be divided into two categories: those with core technology R&D capabilities and those with customer resources. The number of companies in the middle that lack both core technology and core customer resources will be significantly reduced.

Based on its strong brand, Digital China is known for its strong channels and has the management capabilities of nearly 10,000 channels. Through its vast distribution network and mature channel management experience, it has created miracles of continuous multi-year growth in performance, which is most surprising. Is able to rely on its own research and development of technology into the field of security production; and the micro-Star is a typical technology started the IT company, on the chip's success, its technical strength has been widely recognized in the industry.

Judging from the current market environment, the IT market is fiercely competitive, market share and profits are declining year by year, and the huge potential and lucrative security market is tempting for all companies. Having experienced a global financial crisis, the domestic security market is facing a new round of reshuffling, and the market competition in the security industry is also fierce. Under the pressure of aggressive international brands, the traditional defense industry will accelerate the process of survival of the fittest.

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