8.9% to make Sichuan enterprises proud
People in the industry and readers who are concerned about the home consumer market should remember that last year, a survey of the Chengdu home consumer market by a third-party data company, Shenniao Data, found that 65.5% of consumers bought the "Made in Chengdu" furniture brand, which was just released a few days ago. The "Furniture Brand 2010" survey found that the percentage of purchasing "Made in Chengdu" furniture brands throughout the year reached 74.4%, an increase of 8.9% compared to last year.
There are nearly 5,000 furniture enterprises in Sichuan, of which more than 3,000 are concentrated in Chengdu. After experiencing the downturn in 2008 and the boom in 2009, the Sichuan furniture circle in 2010 can be described as lively. When the enterprise was merged and acquired, more friends were busy updating their equipment and preparing to enter the era of furniture "printing". Palm Pearl was busy planning the opening of the Sands flagship store. The Chengdu downtown area was opened to penetrate the primary market. Southern furniture was busy using services. Cultivate another group of millionaires, good scenery is busy crossing the border to create the lighting market, improve the concept of large homes, Langdu is busy stationing in Guanghan to build an industrial park, launching a happy home happiness price activity across the board, the Hong Kong government is busy for the rapid growth of the country The dealer team is advocating new innovations-running horses, increasing production lines to expand production capacity, recruiting horses, and cross-border operations-which is a testament to the pride of "8.9%".
Brand strong recruit new ideas
If you want to ask how about the furniture market in 2010? After the end of home enlightenment education, in addition to using the word "busy" to describe large brands and large enterprises, the market share has concentrated on the big brands, and the signs have begun to appear.
"Big factories are busy, small factories are living." In October this year, a reporter from the Chengdu Business Daily visited areas where Sichuan furniture companies such as Xindu, Chongzhou and Shuangliu are concentrated, and where Sichuan furniture brands such as Bayi and Taipingyuan are concentrated. At the store, this is the most heard exclamation.
All Friends: Eliminate 70% of the designed products by themselves every month
Survey data shows that Quanyou Furniture ranked first in Sichuan brand furniture with a market awareness rate of 80.9%, while the purchase rate increased by 28.5% over 2009. "All of our products are building brand stores. No matter domestic or foreign markets such as Vietnam, Nepal, Myanmar, Thailand, Europe and the United States, we all establish" Quanyou "own brand stores, which lays the foundation for unique brand identification. The head of Quanyou a€?s furniture market told reporters that Quanyou launched 6 new products every month, and these 6 models were retained after eliminating 70% of the 20 newly designed products.
Pearl: Brand enters renewal period
"We also deeply feel that the market is moving closer to big brands!" In this data survey, Pearl of the Palm ranked first with a high score of 94.3. Chen Shunya, the director of the Brand Department of Pocket Pearl, told the Chengdu Business Daily that consumers were not sure about Chengdu furniture in the past, but from the perspective of the company a€?s own market monitoring, the recognition of big brands this year is very high, and the closeness of the price has brought consumers closer Distance from brand furniture. With the mainstream media in Chengdu publicizing Sichuan furniture brand enterprises from multiple angles in recent years, consumers are able to see the furniture companies with scale, equipment, quality control, design, etc. that are beyond imagination, and they have a certain degree of consumer brand awareness New "information update". After 21 years of development, Mingzhu began to update its brand agents this year. The 7,000-square-meter furniture store built in Yuncheng, Shanxi Province, opened smoothly in Yuncheng, Shanxi. It is more a store than a store. Also worth looking forward to is the Pearl Global Fashion Concept Museum in Chengdu Sands. The store that opened in January next year was designed by Milan a€?s top designers, and the store will display new design furniture synchronized with Italy.
Langdu: Give a happy family a happy price
"Some companies think that this year is a cold winter, but they don't feel it at Langdu." Fu Yadong, Deputy General Manager of Langdu Furniture, said that this year Langdu made the slogan "Happy Family ?· Happy Price" and made several large-scale promotions. , Sales have quadrupled. A friend in the industry once asked Fu Yadong, how good is business this year? He said that if there is time, go to the Langdu factory at 11 pm, you know, because the Langdu workers have been working overtime to more than 12 o'clock for several months.
South: Deepening the terminal standardization of bone marrow
Southern Furniture, which has just received the "Famous Trademark" certification from the State Administration for Industry and Commerce, is creating a "wealth myth" with in-depth bone marrow services. Yang Guangrong, vice president of manufacturing operations, introduced that Southern Furniture is promoting the standardization of terminals, whether it is inside or outside the industry, as long as it cooperates with South, South must have a complete system to teach him, from store management to terminal Promotion, to the release of advertisements, from encouraging merchants to form strategic partners with well-known brands in decoration companies, building material dealers, wedding photo studios, household appliances and other industries, to realize joint investment, common promotion, shared channels, shared advertising and shared customers A win-win situation for resources, a complete set of operation manuals and methods are given to "future wealthists".
Good scenery: skilled use of cultural cards
Furniture is an indispensable item for every family, and the quality of furniture represents the quality of the home. After the good scenery furniture invited Li Jiaxin to endorse, vigorously promote "elegant life" and "elegant culture", in fact, they want to give the good scenery more connotation. Choosing the good scenery is equivalent to choosing elegant life and high-grade life. Nowadays, the competition in the furniture market is cruel, and companies also pay more attention to their own cultural construction, and differentiate their brands by playing the "culture" brand.
Hong Kong Government: Increasing the gold content of science and technology
Since the expansion of the factory's production base, the Prince of Hong Kong's standard and standardized management and advanced production technology have caused a lot of shock in the industry, which better reflects the position of the Prince of Hong Kong in the soft furniture industry. The dealers who have visited the factory all praise . The rapid development rate of specialty stores is amazing. The thousands of square meters of professional soft furniture stores have expanded by nearly 200. Manufacturing bases and more than 400 dealers across the country lead the southwest soft furniture industry, running like a dark horse. Out of the "Liu Xiang" speed. At this year's Chengdu Furniture Fair, the Prince of Hong Kong, together with Israel's FLOCKTEX, bought out new natural flocking products that are anti-fouling, anti-scratch, washing, machine washing or dry cleaning. .
A benign "competition", the stronger is stronger
"Competition" is a favorite term mentioned by Mr. Wang Xuemao, president of the Sichuan Furniture Industry Chamber of Commerce. He believes that "competition" is a high-level competition, which is optimized from the perspective of the company's own development and the optimization of social resources From a perspective, it promotes new adjustments in the relationship between enterprises, from simple confrontation to a certain degree of cooperation, and close cooperation with customers, suppliers, employees and other relevant personnel. The real powerhouse is stronger and stronger in the "competition" environment.
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