How to dance in the hardware industry in the e-era

Abstract The 21st century is a knowledge economy society, and it is also an interconnected information age. Here, every day, new companies are on the rise, and many companies are overwhelmed. The speed of this update is comparable to that of the Internet. As the strong voice of this era, the Internet is the advance of the whole society...
The 21st century is a knowledge-based economy and an interconnected information age. Here, every day, new companies are on the rise, and many companies are overwhelmed. The speed of this update is comparable to that of the Internet. As the strong voice of this era, the Internet is the trend and direction of the whole society. Enterprises, especially those with relatively weak capital and technology, must keep up with the pace of the times and cannot be abandoned by the wave of the times. Otherwise, they are destined to be The times are annihilated.


This is an era of great change, and every hardware company faces great challenges. The Internet has subverted traditional corporate management. Specifically, the impact of the Internet on traditional businesses is divided into external and internal. Externally, the Internet has subverted traditional marketing. Prior to this, marketing was advertising. At this stage, the information of the enterprise and the user is asymmetrical, and the message released by the enterprise may not be known to the user. By now, users can receive guidance on the Internet and the information becomes a user.

Therefore, the United States has proposed a new marketing concept. That is, now is the value channel, not simply selling the value to the user, but creating value together with the user and sharing the value together. The best case is BMW, BMW's 7 series has user participation from the design stage, everyone discussed together, completely subverting the traditional marketing ideas. This case has to be said to be a brand-new marketing perspective for small and medium-sized hardware companies, but it also fully reflects the direction of future marketing. User-led concepts will go deep into every corner.

In the Internet age, corporate management has also subverted traditional methods. Managers are no longer the role of commanders and supervisors, but instead become supporters of front-line employees with the resources needed to accomplish this goal. In other words, if the employee does not complete the goal, you can punish him in the past, but now it is not working, because it is your responsibility not to complete the goal. Here, managers are no longer the big names of the past, but the boss and friends who share and work together with the employees. China's small and medium-sized hardware companies originated from the family-style operation method. Therefore, there are such relationships as vulgarization and privilege in internal management, which will disrupt the order of enterprises. Therefore, managers of small and medium-sized hardware enterprises should be alert to long-term interests. Start, change yourself and let the company take a sustainable development path.

The above only discusses the operation of the Internet era and the enterprise from the aspects of marketing and management. Of course, this is just the tip of the iceberg. In the era of mass production and rapid update of information, small and medium-sized hardware companies want to be stronger and bigger, and they want to take a role in the industry stage. The road to go is still very long. .

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